Viceroy Hotels & Resorts has opened Hotel Emblem in San
Part of the Viceroy Urban Retreats collection, the 96-room
hotel is located in the city's Theater District. Drawing inspiration from San
Francisco's Beat Generation literary movement of the 20th century, Hotel Emblem's
lobby features a writer's desk-inspired check-in area, as well as "writer's
alcove" area that houses a book wall.
Designed by San Francisco-based Studio Hatch, the property's
guestrooms feature high ceilings, oversized windows an eclectic mix of
contemporary and boho-inspired decor elements. Each room is outfitted with a desk,
pillow-top bed with high thread-count linens, smart TV with streaming
capabilities and high-end audio system with Bluetooth.
Hotel Emblem's literary theme extends to the property's
cultural programming, with the property offering a Book Butler service. Curated
in partnership with San Francisco's City Lights Bookstore, the program offers
an on-demand book cart via room service, with guests able to select from a
variety of titles by Beat Generation authors, including Allen Ginsberg, Jack
Kerouac, Lawrence Ferlinghetti and Neal Cassady.
Other programming highlights include a meditation hour held
every Saturday, live jazz and poetry slam performances and an on-site "underground
concierge," who is available to offer guests information on more obscure
activities and parts of the city.
The hotel's food and beverage options include craft
cocktail-focused venue Obscenity Bar & Lounge, as well as an outpost of
Australian-inspired coffee shop chain Bluestone Lane in the lobby.
Introductory rates at Hotel Emblem start at $199 a night.