Best Western Hotels & Resorts' newest brand, SureStay
Studio, will compete in the upper end of the extended-stay economy segment and
will include both conversions and newbuilds.
Best Western president and CEO David Kong told BTN that business
travelers will be a part of the target audience.
"We have business travelers who are not staying long-term
but who want more room and more comfortable accommodations … and there are
extended-stay people on projects and relocation, so we see a variety of needs
that can be met by Studio," Kong said.
The company expects to open the first SureStay Studio in
about six months and believes the brand will have strong growth with a focus in
Best Western launched SureStay Hotel Group in 2016. It
includes nearly 300 SureStay, SureStay Plus and SureStay Collection properties.
Source: Business Travel News