Cendant chose the name Wyndham Worldwide
for the new hospitality and lodging company that will be spun off
from the travel conglomerate later this year.
Wyndham, the most
upscale of Cendants many lodging brands, will also lend its cache
to Cendants timeshare unit, which will become Wyndham Vacation
Ownership, Inc., the umbrella firm for the Fairfield and Trendwest
As reported, the
Cendant name will be retired when the company spins off its
lodging, car rental, travel distribution and real estate divisions
into four stand-alone companies later this year.
The lodging group,
in addition to Wyndham, will include AmeriHost Inn, Days Inn,
Howard Johnson, Ramada, Super 8, Wingate Inn, Travelodge and
Knights Inn brands, representing 6,300 franchised or managed hotels
with about 530,000 rooms worldwide.
plethora of brands and the pending breakup, Cendant is still in an
acquisitive mode. It reached an agreement last week to acquire
Baymont Inns & Suites from the Blackstone Group, the same
private investment firm from which it acquired Wyndham last year
for $101 million.
limited-service chain, was originally known as Budgetel. It changed
its name in 1998 and was acquired by La Quinta in 2004. In turn, La
Quinta was acquired by Blackstone earlier this year.
reporter Michael Milligan, send e-mail to [email protected].