Cendant hotel unit to adopt Wyndham name, buy Baymont

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Cendant chose the name Wyndham Worldwide for the new hospitality and lodging company that will be spun off from the travel conglomerate later this year.

Wyndham, the most upscale of Cendants many lodging brands, will also lend its cache to Cendants timeshare unit, which will become Wyndham Vacation Ownership, Inc., the umbrella firm for the Fairfield and Trendwest resort brands.

As reported, the Cendant name will be retired when the company spins off its lodging, car rental, travel distribution and real estate divisions into four stand-alone companies later this year.

The lodging group, in addition to Wyndham, will include AmeriHost Inn, Days Inn, Howard Johnson, Ramada, Super 8, Wingate Inn, Travelodge and Knights Inn brands, representing 6,300 franchised or managed hotels with about 530,000 rooms worldwide.

Despite the plethora of brands and the pending breakup, Cendant is still in an acquisitive mode. It reached an agreement last week to acquire Baymont Inns & Suites from the Blackstone Group, the same private investment firm from which it acquired Wyndham last year for $101 million.

Baymont, a limited-service chain, was originally known as Budgetel. It changed its name in 1998 and was acquired by La Quinta in 2004. In turn, La Quinta was acquired by Blackstone earlier this year.

To contact reporter Michael Milligan, send e-mail to [email protected].

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