Choice Hotels and Ford cooperate on hands-free bookings

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Choice Hotels International and Ford Motor Co. have debuted a feature in which Ford drivers can reserve rooms via a hands-free app.

Drivers of Ford vehicles equipped with the SYNC AppLink option can download Choice Hotels’ Android app, which enables voice-activated booking. Choice brands include Comfort Inn, Sleep Inn and Cambria Hotels & Suites.

Choice Hotels is the first hotel company to have this feature with Ford, which said that about 1.5 million North America vehicles include the SYNC AppLink option.

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