Choice Hotels International has become the latest hotel company to offer discounted rates to customers who book direct.

Beginning this summer, members of the Choice Privileges loyalty program will get a discount when they book on Choice's online and mobile channels.

Choice’s brands include Comfort Inn, Sleep Inn, Clarion, Rodeway Inn, Cambria and Ascend Collection.

Marriott, Hilton, Hyatt and IHG also offer discounts to customers who book direct. Marriott, Hilton and IHG are making those lower rates available to agents in the GDSs.


From Our Partners

From Our Partners

2021 Silversea Webinar
The Silversea Way - Two New Fares, One Incredible Experience Aboard Our Ultra-Luxury Ships
Register Now
World of Luxury 12.06.21 Horizontal
World of Luxury
Read More
2021 Los Cabos Webinar
Los Cabos Travel Trends for 2022
Register Now

JDS Travel News JDS Viewpoints JDS Africa/MI