Choice Hotels International on Monday announced a new advertising and marketing approach that will target both business travelers and millennials.

The campaign includes a new logo, a redesigned website and a televistion-advertising campaign featuring The Clash’s 1982 hit “Should I Stay or Should I Go?”.

Choice says its website has been redesigned to better allow users to make reservations from multiple types of devices.

The company franchises more than 3,500 hotels across several brands: Comfort Inn, Sleep Inn, Quality, MainStay Suites, Suburban, EconoLodge, Rodeway Inn, Cambria and Ascend Collection.


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