Margaritaville is bringing its Compass by Margaritaville brand to the greater Jacksonville, Fla., area.
The 130-room hotel is on track to open in 2024 as part of Beachwalk, a master-planned community currently under development in St. Johns County. The property will sit alongside a 14-acre lagoon that anchors the Beachwalk project.
Margaritaville revealed plans for the Compass by Margaritaville spinoff in 2018, calling it an "upscale boutique" concept.
In addition to the Compass by Margaritaville, Beachwalk will include 170,000 square feet of retail and restaurant space and a 348-unit luxury apartment complex.
The hotel will join two existing Compass by Margaritaville locations in Bradenton, Fla., and Medford, Ore.