The Dorchester Group has relaunched the individual Web sites for its collection of five luxury hotels, each now capable of accepting reservations.
The group encompasses London’s The Dorchester (www.thedorchester.com), the Beverly Hills Hotel in Los Angeles (www.beverlyhillshotel.com), Le Meurice in Paris (www.lemeurice.com), the Plaza Athenee in Paris (www.plaza-athenee-paris.com) and Hotel Principe di Savoia in Milan (www.hotelprincipedisavoia.com). A Web site for the entire group is expected to debut later this summer.
The new Web sites are part of a larger effort put forth in April to establish the Dorchester Group brand name in the marketplace. As part of the effort, the Dorchester Group established “DC” as its new private label GDS code.
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