Expedia Group is scrapping its HomeAway vacation rental brand platform as part of its plan to streamline its alternative accommodation offerings.
Starting next month, HomeAway website users will be redirected to Expedia's Vrbo vacation rental platform, while users of the HomeAway app will be prompted to download the Vrbo app. Any existing rental bookings will remain unchanged, and all HomeAway logins will transfer over to Vrbo.
According to Expedia, the consolidation effort "means more resources can be dedicated to marketing, engineering and customer support for Vrbo," which the company has positioned as its flagship vacation rental product.
Established in 1995, the listing platform was originally branded as VRBO, an acronym for "Vacation Rentals By Owner." It was acquired by HomeAway in 2006, with both brands later joining the Expedia Group fold in 2015.
Expedia revamped VRBO last year, changing the platform's name to Vrbo and giving it a logo refresh.
Vrbo is live in 15 countries and claims to offer homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month.
In addition to Vrbo, Expedia's vacation rental platform portfolio will continue to comprise HomeAway UK as well as the Stayz, Bookabach, Abritel and Fewo-direkt brands.