Expedia Inc. has formed a partnership with G6 Hospitality
that gives its Motel 6 and Studio 6 brands access to Expedia technology and marketing.
Under the agreement, customers can enroll in the hotel
company's loyalty program on Expedia-owned sites and receive preferred pricing.
The agreement also enables G6 to participate in Expedia's
advertising program and receive market insights and business intelligence.
G6 Hospitality chief marketing officer Lance Miceli said the
agreement is "the first step in a larger strategic relationship between
Expedia and G6 Hospitality."