With the acquisition of the former Breezes Negril now complete, Blue Diamond Hotels & Resorts has rebranded the Jamaica property as the Grand Lido Negril Resort & Spa.
The same name was used by former owner SuperClubs when the company opened the resort in 1989 before rebranding it as a Breezes property in 2009.
"The Grand Lido brand has long been synonymous with top-quality accommodations, service, cuisine and beach settings. This is the first resort to be relaunched under our Grand Lido brand," said Jordi Pelfort, managing director of Blue Diamond.
The 210-room all-inclusive resort will continue to offer many of the features with which former Breezes guests are familiar, including an extensive food-and-beverage program, according to Pelfort. Grand Lido Negril will be adult-focused and accommodate guests over the age of 16.
The resort will remain open during a renovation this summer.
Blue Diamond has no plans to expand the Grand Lido brand at this time. The company also purchased the former Breezes Trelawny near Falmouth, Jamaica, in June 2012, and reopened it as Memories White Sands Beach Resort & Spa last November.
Blue Diamond is a division of Toronto-based Sunwing Travel Group.
Follow Gay Nagle Myers on Twitter @gnmtravelweekly.