Google has updated a pair of landing pages that were previously part of the company's now-defunct HotelFinder hotel search product.

Starting this month, when guests visit the Google.com/hotels or Google.com/travel/hotels sites, they will directly access the search platform's existing hotel search tool. Previously, both URLs showed a redirect notice that instructed them to go to Google Search or Maps to find hotels and access the tool.

Media outlets have characterized the revamped landing pages as a new standalone hotel booking product, speculating that the change signals Google's continued encroachment into OTA territory. Google, however, has downplayed the significance of the move, with the update solely intended to eliminate the need for a redirect notice.

Concurrently, Google unveiled new hotel search filters. They include a "Deals filter" and the ability to filter by hotel chain and specific property features.

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