Google has updated a pair of landing pages that were
previously part of the company's now-defunct HotelFinder hotel search product.
Starting this month, when guests visit the Google.com/hotels
or Google.com/travel/hotels sites, they will directly access the search
platform's existing hotel search tool. Previously, both URLs showed a redirect
notice that instructed them to go to Google Search or Maps to find hotels and
access the tool.
Media outlets have characterized the revamped landing pages
as a new standalone hotel booking product, speculating that the change signals
Google's continued encroachment into OTA territory. Google, however, has
downplayed the significance of the move, with the update solely intended to
eliminate the need for a redirect notice.
Concurrently, Google unveiled new hotel search filters. They
include a "Deals filter" and the ability to filter by hotel chain and
specific property features.