Rock memorabilia from Bowie

Some of the music memorabilia at the Hard Rock Hotel Ibiza will be displayed for all to see, while other pieces will be tucked away in specific rooms.

Glam rock fans should request the Rock Star Suite, personalized with David Bowie memorabilia. Reggae lovers should check into the Rock Suite Diamond category room occupied by Bob Marley while he was in Ibiza for a 1978 concert, when it was the Hotel Don Toni. It is now decorated in tribute to the reggae legend.

Each floor of the hotel will have music memorabilia on display, but the lobby will have the most, at about 100 pieces. They include dresses worn by Lady Gaga, Shakira and Katy Perry; a David Bowie guitar; a Jimi Hendrix necklace; trousers worn by Madonna; and Elton John’s suit and shoes.

The lobby bar is called Floyd’s in tribute to Pink Floyd and is decorated with the British band’s guitars and other items.

Europe’s first Hard Rock Hotel will debut this month on Ibiza, the Spanish island known for its music and dance scene.

“Ibiza is the world’s electronic music capital and long regarded as being the stage for music legends, an almost obvious synergy for the Hard Rock brand,” said John Galloway, chief marketing officer of Hard Rock International. “The location is also absolutely breathtaking and boasts a reputation for being an adult playground for global jet-setters, island hoppers, free thinkers and a range of travelers.”

Galloway also noted that Ibiza has a shortage of hotels at the upper end of the spectrum that cater to a broad demographic.

“We saw an opportunity to bring the Hard Rock brand to the area and fill that gap while continuing to elevate Ibiza’s already vibrant music culture,” he said.

Hard Rock opened its first hotel, the Hard Rock Hotel & Casino in Las Vegas, in 1995. The company now has 19 hotels, but until Ibiza, none were in Europe, even though the brand launched in England with the first Hard Rock Cafe.

“Our brand was born in London in 1971, so it only makes sense to complete the circle and expand our hotel operations in the region,” Galloway said.

It may have taken the company two decades to open a hotel in Europe, but Ibiza is only the beginning. Galloway said the company is pursuing a number of opportunities for the hotel brand in the U.K., Germany and Spain.

The 493-room Hard Rock Hotel Ibiza is being opened and operated by the Ibiza-based Palladium Hotel Group, which converted two former Fiesta hotels, Club Don Toni and Hotel Don Toni, into the new hotel via a massive renovation of the properties, now connected by a remodeled lobby and dining, shopping and entertainment outlets.

Palladium is the largest hotel operator on Ibiza; the company launched on the island in late 1960s and operates 13 properties there.
Hard Rock Ibiza
Cristina Serra, Palladium’s director of marketing, said the collaboration with Hard Rock made sense to both brands.

“Ibiza is the music island,” she said. “They are music, we are music. It was natural.”

The Hard Rock will offer live music and DJ performances on a centrally placed outdoor stage, designed to enable guests to watch performances from their rooms. Being a family-friendly resort, the concerts at the Hard Rock will end at midnight.

The hotel, which aims to become a five-star property, will be the island’s largest in terms of rooms, and also its tallest, at nine stories, enabling it to house Ibiza’s highest rooftop bar. The property will have 12 room categories, including swim-up rooms and suites with exclusive access to river-style pools from private terraces.

The hotel officially opens with a performance on June 13 by Nile Rodgers; its soft opening is May 18.

Follow Johanna Jainchill on Twitter @jjainchilltw.


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