Hilton Hotels turns its 'Be Hospitable' philosophy into kids' book

Todd Parr, an acclaimed children's book author and illustrator, has teamed with Hilton Hotels to turn the "Be Hospitable" philosophy of Conrad Hilton, the chain's founder, into an illustrated book for youngsters.

"Conrad Hilton's philosophy is the inspiration for the company's overarching message of kindness and generosity," said Mary Beth Parks, Hilton's vice president of marketing in a statement. "With Parr's wonderfully whimsical illustrations, we are able to communicate our values to kids with the hope that they will be inspired to be as hospitable at home, in school and with their family and friends as they are when reading this book."

To that end, Hilton is donating 10,000 copies of Parr's "Be Hospitable" children's book to the Books for Kids Foundation and Reach Out and Read, two non-profit organizations.

Hilton launched the book in New York on Nov. 10 during an event at the Bank Street Head Start, a nationwide program which serves disadvantaged pre-school children and their families.

Hilton said the children attending the Head Start program would each receive a free be hospitable book autographed by Parr, who has written and illustrated several popular children's books including "It's Okay To Be Different," "Do's and Don'ts," and "The Family Book."

In February, Hilton Hotels and its brands re-emphasized Conrad Hilton's "Be Hospitable" philosophy as the company's overriding core value. It now serves as the foundation for an internal communications program that includes DVDs, brochures, and other materials and has been highlighted in Hilton TV, print, online and outdoor ads.

The philosophy dates back to when Conrad Hilton opened his first hotel in Cisco, Texas, in 1919 when he made sure his guests were greeted with a friendly welcome. As the chain grew, Hilton reaffirmed that "It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality."

To contact the reporter who wrote this article, send e-mail to Michael Milligan at [email protected].


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