CANNES, France -- Hilton International is looking to grow its
portfolio of hotels by creating new franchise opportunities for its
Hilton and mid-market Scandic brands, according to an announcement
March 12 at the International Property Market here.
Hilton International said it has "developed a franchise business
model with the help of its US Alliance partner Hilton Hotels
Corp.," which has nearly 2,000 franchised hotels in operation. We
are keen to tell the market we now franchise the Hilton and Scandic
brands in key locations throughout the world. Our aim is to grow
the business and identify key partners who want to be a part of the
Hilton and Scandic success," said Deepak Seth, Hilton International
Hilton International is an operating division of the U.K.-based
Hilton Group. It owns the rights to the Hilton brand name
throughout the world, with the exception of North America.
In other news, Hilton said it signed a deal with Princess Hotels
& Resorts Corp., which owns the 204-room Hotel Princess Zona
Rosa in San Salvador, El Salvador.
The resort will change its name to the Hilton Princess San
Salvador and will be Hilton International's first franchise hotel
in Central America.
To contact reporter Michael Milligan, send e-mail to [email protected].