CANNES, France -- Hilton International is looking to expand its
portfolio of hotels by creating new franchise opportunities for its
Hilton and mid-market Scandic brands.
Hilton International, which has the rights to the Hilton brand
name outside North America, disclosed its new direction at the
International Property Market here.
Hilton International, a unit of the U.K.-based Hilton Group,
said it has "developed a franchise business model with the help of
its U.S. Alliance partner Hilton Hotels Corp.," which has nearly
2,000 franchised hotels in operation.
Scandic, a Hilton brand, is one of largest hotel chains in the
"Hilton International recognizes the opportunity offered by
franchising," said David Michels, Hilton Group chief executive. "It
will allow us to further increase our brand exposure and give
franchisees the benefits that flow from our global network and the
advantages of being associated with our brands."
Deepak Seth, Hilton's International Development Director, said
the chain is trying to get the word out.
"We are keen to tell the market that Hilton now franchises the
Hilton and Scandic brands in key locations throughout the world,"
Seth said. "Our aim is to grow the business and identify key
partners that want to be a part of the Hilton and Scandic
Meanwhile, Hilton International signed a franchise agreement
with Princess Hotels & Resorts to reflag the 204-room Hotel
Princess Zona Rosa in San Salvador, El Salvador, as a Hilton, the
first Hilton in Central America.
The hotel features a health club, business center and 13,000
square feet of meetings space.
To contact reporter Michael Milligan, send e-mail to [email protected].