Hilton has forged a partnership with Peloton, detailing plans to roll out the fitness company's digitally connected exercise bikes across its entire portfolio of brands in the U.S.
Hilton plans to roll out Peloton exercise bikes across its entire portfolio of brands in the U.S. Photo Credit: Hilton
Hilton CEO Chris Nassetta highlighted the partnership during the company's Q3 earnings call on Wednesday. Hilton announced the partnership earlier this month.
"An overwhelming 98% of guests in a recent survey said they are prioritizing wellness activities while on the road," Nassetta said during Hilton's Q3 earnings call. He said the tie-up with Peloton is an "industry-first partnership."
Under the initiative, nearly all 5,400 hotels in the U.S. will feature at least one Peloton bike in its fitness center. Hilton Honors loyalty program members will also be granted access to special offers, including a free 90-day trial subscription to the Peloton app.
Although Hilton isn't the first company to deploy Peloton bikes at its hotels, the hospitality giant is one of the first major industry players to introduce the equipment on a portfolio-wide scale.