Hilton Worldwide launches Curio, an upscale hotel collection


Curio logoHilton Worldwide is launching a hotel collection called Curio, which will include the new SLS Las Vegas Hotel & Casino.

Curio will include four- and five-star hotels that attract travelers “who seek local discovery and authentic experiences,” Hilton said in a statement Monday.

Other properties signing letters of intent to join Curio are Houston’s 90-year-old Sam Houston Hotel, the Franklin Hotel in Chapel Hill, N.C.; the Hotel Alex Johnson near South Dakota’s Mount Rushmore; and a yet-to-be-named hotel project in Portland, Ore.

The 1,620-room SLS Las Vegas, which is being redeveloped at the site of the old Sahara Hotel & Casino on the northern end of the Las Vegas Strip for $415 million, is due to open during Labor Day weekend.

Sam Nazarian, CEO of SBE, the company that owns and operates the SLS Las Vegas, said, "Partnering with Hilton and Curio allows us to maintain the SLS brand identity while offering the benefits of Hilton Worldwide’s commercial engines and the strength of the Hilton HHonors loyalty program."

Hilton CEO Christopher Nassetta said during its first-quarter earnings call in May that the hotel company would add a “four-plus-star brand” and a lifestyle brand, and added that the former would likely debut during the summer, while the latter would launch in the fall.

Follow Danny King on Twitter @dktravelweekly.


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