Hilton inks first U.S. deal for Motto brand

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The ability for guests to book connecting guestrooms will be a prominent brand feature for Motto.

Hilton has secured the first U.S. agreement for its new Motto brand. The hotel will be built in Atlanta's Old Fourth Ward neighborhood.

The 125-room Motto by Hilton Atlanta Old Fourth Ward will be part of Waldo's, an $80 million development that will also include 13,000 square feet of food and beverage space, 120,000 square feet of commercial space and 10 residential units. The hotel is expected to open in early 2021.

Hilton introduced Motto, a hostel-inspired micro-hotel concept, last October. At an average size of 163 square feet, guestrooms will have space-saving features such as wall beds, lofted beds, segmented shower and toilet stalls, and multi-use furniture. 

Hotels will have the option for guests to book multiple connecting rooms in advance, which is a patent-pending feature of Motto hotels, Hilton said.

Other brand features are digital check-in; mobile-centric guestroom control of lighting, temperature, window coverings and TV; sleep-focused features like a white-noise app, blackout window shades and sound-absorbing materials in the room; and the Commons community hub with varied seating for work and lounging. The Motto Commons also will accommodate food stalls for local vendors and intimate bars.

Hilton previously signed a deal for the Motto by Hilton London Marylebone, an 87-room hotel slated to open in 2020. Hilton said additional deals are in various stages of development for New York; Lima, Peru; Copenhagen, Denmark; and Mexico City.

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