Hilton has secured the first U.S. agreement for its new
Motto brand. The hotel will be built in Atlanta's Old Fourth Ward neighborhood.
The 125-room Motto by Hilton Atlanta Old Fourth Ward will be
part of Waldo's, an $80 million development that will also include 13,000
square feet of food and beverage space, 120,000 square feet of commercial space
and 10 residential units. The hotel is expected to open in early 2021.
Hilton introduced Motto, a hostel-inspired micro-hotel
concept, last October. At an average size of 163 square feet, guestrooms will have
space-saving features such as wall beds, lofted beds, segmented shower and
toilet stalls, and multi-use furniture.
Hotels will have the option for guests to book multiple
connecting rooms in advance, which is a patent-pending feature of Motto hotels,
Other brand features are digital check-in; mobile-centric guestroom
control of lighting, temperature, window coverings and TV; sleep-focused features
like a white-noise app, blackout window shades and sound-absorbing materials in
the room; and the Commons community hub with varied seating for work and
lounging. The Motto Commons also will accommodate food stalls for local vendors
and intimate bars.
Hilton previously signed a deal for the Motto by Hilton
London Marylebone, an 87-room hotel slated to open in 2020. Hilton said additional
deals are in various stages of development for New York; Lima, Peru;
Copenhagen, Denmark; and Mexico City.