The American Hotel & Lodging Association is predicting a U.S. holiday travel slump, as its results from a recent survey indicate that 72% of Americans are unlikely to travel for Thanksgiving and 69% are unlikely to travel for Christmas.
The poll, which surveyed 2,200 American consumers in early November, also shows that only three in 10 travelers have taken an overnight vacation or leisure trip since March, and 44% said their next vacation or leisure hotel stay will likely happen a year or more from now.
"This holiday season will be an especially difficult time for all Americans, and our industry is no exception," AHLA president and CEO Chip Rogers said in a statement. He used the survey results to appeal to lawmakers for a new stimulus package and said it was important for Congress to get to work on a bill "now."
"Millions of Americans are out of work, and thousands of small businesses are struggling to keep their doors open. We cannot afford to wait until the next Congress is sworn in for relief."
In addition to the consumer survey, the AHLA recently polled more than 1,200 hotel industry owners, operators and employees and found that 71% of hotels expect to last only six more months at current projected revenue and occupancy levels, absent a second PPP loan, an expansion of the Main Street Lending Program or other relief option.
Moreover, 34% of hotels said they only expect to remain in business between one to three more months without relief.
Approximately 63% of hotels surveyed said they have less than half of their typical, pre-crisis staff working full time.
According to STR, U.S. hotel occupancy nationwide was 44.2% for the week ending Nov. 7, compared to 68.2% the same week last year. Occupancy in urban markets was at 34.6%, down from 79.6% one year ago.