Hoteliers form selling alliance

LONDON -- Millennium & Copthorne Hotels, a British firm, and German hotelier Maritim Hotels formed a marketing alliance that will incorporate cross-selling and joint marketing initiatives.

Millennium, which recently placed its flag on the former Regal hotels in the U.S., has a portfolio of 89 hotels worldwide, while Maritim has 39, with the bulk of the collection in Germany.

Millennium said the alliance would offer an opportunity to tap Maritim's German customer base in their travels abroad, while Maritim touted the arrangement for its access to international customers visiting Germany.

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