LONDON -- Millennium & Copthorne Hotels, a British firm, and
German hotelier Maritim Hotels formed a marketing alliance that
will incorporate cross-selling and joint marketing initiatives.
Millennium, which recently placed its flag on the former Regal
hotels in the U.S., has a portfolio of 89 hotels worldwide, while
Maritim has 39, with the bulk of the collection in Germany.
Millennium said the alliance would offer an opportunity to tap
Maritim's German customer base in their travels abroad, while
Maritim touted the arrangement for its access to international
customers visiting Germany.