IHG invests in Chinese hospitality program

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InterContinental Hotels Group has launched Zhou Dao, its global China Ready Programme for hotels around the world.

Available amenities that meet the needs of Chinese guests at hotels participating in the Zhou Dao program will include Chinese-speaking staff at the front desk or via 24/7 phone support, acceptance of China UnionPay cards, a Chinese welcome pack, Chinese channels on in-room TVs, free Wi-Fi for IHG Rewards Club members, Chinese tea, and a variety of Chinese food and beverage options. 

IHG has also invested in equipping its worldwide hotel staff with Chinese etiquette, culture and hospitality training. By the end of 2014, more than 10,000 employees around the world had undertaken Zhou Dao service training.

In 2014, China surpassed the U.S. to become the world’s largest outbound tourism market. Chinese travelers have also emerged as the largest travel spenders worldwide. 

Zhou Dao integrates IHG’s Chinese name “Zhou” with the Chinese philosophical concept “Dao.”

IHG currently has 55 properties open across five brands in Southeast Asia. More than 40% of the properties are China Ready accredited. 
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Source: Travel Weekly Asia

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