Hotels Group has launched Zhou Dao, its global China Ready Programme for hotels
around the world.
that meet the needs of Chinese guests at hotels participating in the Zhou Dao program
will include Chinese-speaking staff at the front desk or via 24/7 phone
support, acceptance of China UnionPay cards, a Chinese welcome pack, Chinese
channels on in-room TVs, free Wi-Fi for IHG Rewards Club members, Chinese tea, and
a variety of Chinese food and beverage options.
also invested in equipping its worldwide hotel staff with Chinese etiquette,
culture and hospitality training. By the end of 2014, more than 10,000
employees around the world had undertaken Zhou Dao service training.
China surpassed the U.S. to become the world’s largest outbound tourism market.
Chinese travelers have also emerged as the largest travel spenders worldwide.
integrates IHG’s Chinese name “Zhou” with the Chinese philosophical concept
currently has 55 properties open across five brands in Southeast Asia. More
than 40% of the properties are China Ready accredited.
Source: Travel Weekly Asia