InterContinental Hotels Group (IHG) will add a midscale
brand, complementing the midscale extended-stay Candlewood Suites as well as
the upper-midscale Holiday Inn and Holiday Inn Express.
IHG will announce details about the brand at its property owners'
conference in Las Vegas, which starts June 19, said Elie Maalouf, CEO of the
company's Americas region, speaking on a panel at the NYU International
Hospitality Investment Conference in New York on Tuesday.
Maalouf didn't disclose the name of the new brand.
IHG last debuted a brand when it launched the upscale Even
Hotels, a brand focused largely on guest wellness and fitness. That brand
opened its first hotel in Norwalk, Conn., in 2014, and now has six properties.
Holiday Inn Express, at approximately 2,000 domestic hotels,
is the largest hotel chain in the U.S. by number of properties. Holiday Inn is
the eighth-largest.
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Correction: Even Hotels has six properties, not four. IHG's owner's conference starts June 19.