The Jamaica Tourist Board and Airbnb signed an agreement Dec. 13 to promote tourism to the island; highlight the country's history, culture, cuisine and sporting events; and position Airbnb for continued growth in the destination.
The agreement is similar to one signed in November between Aruba and Airbnb.
"With this partnership with Airbnb, we will be able to offer a renewed focus on community-based tourism, which highlights our biggest asset: our people," said Paul Pennicook, Jamaica's director of tourism.
"We foresee a great partnership with Airbnb and look forward to exceeding their clients' expectations," he said.
Airbnb has 4,000 listings in Jamaica, and the average earnings for a host are $2,500 per year.
"Airbnb travelers seek unique and authentic travel experiences, and Jamaica offers just that," said Shawn Sullivan, Airbnb's public policy lead for Central America and the Caribbean. "We look forward to continuing our work with everyone involved in promoting Jamaica as a top travel destination."
The next step is the establishment of a working group in Jamaica to focus on the agreement and its different components.