Loews Hotels & Resorts next year will launch a collection for independent hotels.
Loews is calling it the OE Collection, which stands for “Original Experiences.” Members will be “luxury-oriented independent hotels” that will be managed by Loews, the company said, adding that it would disclose further details in January.
The introduction of hotel collections is a trend in the industry. Earlier this year, Hilton Worldwide and Carlson Rezidor launched Curio and Quorvus Collection, respectively. Best Western International earlier this month announced a soft brand called BW Premier.