Loews Hotels & Resorts next week will start letting guests book reservations via Twitter.

It will debut Loews Social Reservations on Nov. 19, which will be available for 16 Loews hotels (Orlando properties are excluded).

Customers can send the tweet #BookLoews to @Loews_Hotels, which will prompt a “conversation” through Twitter.

Follow Danny King on Twitter @dktravelweekly.

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