Luxury French food company entering hotel business

A guestroom rendering for the Fauchon L'Hotel in Paris.
A guestroom rendering for the Fauchon L'Hotel in Paris.

Following in the footsteps of brands like Bulgari, Audmars and Piguet, French luxury food purveyor Fauchon is entering the hospitality business with the opening of its first hotel in Paris on Sept. 1.

Fauchon Hospitality president and CEO Jacques-Olivier Chauvin, formerly of Relais & Chateaux, said the hotel group was set up earlier this year to leverage the brand's 130-year-old legacy as innovators of fine Parisian gastronomy into a five-star, experiential-based hospitality company.

"The strategy is to establish a portfolio of Fauchon L'Hotel branded properties, with a goal of 20 hotels over the next decade," he said. "With Fauchon's legacy in all aspects of the culinary industry, it is a natural next step to open our own hotels. It has been essential for us to define a concept that truly sets us apart, so we are not just another hotel brand."

What sets the brand apart, he said, will be its "gourmet approach at all moments in the guest experience," including an in-room "gourmet bar" that will be stocked with a complimentary selection of Fauchon products and carefully curated local experiences.

As for expansion plans, the company said it is currently in advanced discussions for hotels in Doha, Qatar, and Kyoto, Japan, as well another top European destination. It said it is also in contact with a major U.S. operating company.

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