Marriott kicks off football-themed campaign

WASHINGTON -- Marriott International on Oct. 14 launched a national advertising campaign featuring football players Steve Young and Jerry Rice, and coaches Mike Ditka, Lou Holtz and Jon Gruden.

In each of the four spots, the celebrity players and coaches share personal advice with business travelers on how to get the most out of their trip and gain a competitive edge.

The ads are scheduled to air on major network and cable TV stations.

The campaign represents Marriott's third wave of television advertising in less than seven months and promotes the Marriott Hotels, Resorts and Suites; Courtyard by Marriott; Residence Inn by Marriott; and Fairfield Inn by Marriott brands.

Each ad delivers the "Your Marriott Awaits" tagline and spotlights a different Marriott Rewards offer. In conjunction with the TV spots, Marriott launched a multibrand print campaign.

The print ads also will include SpringHill Suites by Marriott; TownePlace Suites by Marriott; Renaissance Hotels, Resorts and Suites; and JW Marriott Hotels.

In addition, Marriott.com will conduct a football-themed sweepstakes.

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