Marriott launches ad campaign for extended-stay brands

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A still from a TownePlace Suites ad in the "Room for Possibility" campaign.
A still from a TownePlace Suites ad in the "Room for Possibility" campaign.

Marriott International is highlighting its extended-stay portfolio with a new ad campaign in the U.S. and Canada.

Running under the tagline "Room for Possibility," the initiative puts the spotlight on the Residence Inn, Element and TownePlace Suites flags, highlighting their ability to offer "the extra space and amenities business travelers desire." 

The campaign also seeks to differentiate the trio, putting an emphasis on Residence Inn's separate living, sleeping and work spaces; Element's focus on wellness; and TownePlace Suites' full kitchens and outdoor grills. 

The Room for Possibility initiative comprises several 30-second video spots showcasing each individual brand, as well as a 60-second spot promoting all three. The spots will run on TV, on flights, in airports, and in digital and social channels. 

According to Marriott, the three brands collectively have more than 1,200 hotels worldwide, an estimated 20% of the company's portfolio. 

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