Marriott International will start selling in-destination
activities through its 'Moments' program that previously was available
exclusively for loyalty members who had purchased such activities only through
Marriott, which previously offered about 8,000 activities
for members of its Marriott Rewards, SPG and Ritz-Carlton Rewards loyalty
programs, has added about 100,000 activities in more than 1,000 global
destinations that can be purchased by anyone with cash or credit cards.
For instance, Marriott offers more than 900 activities in the
Los Angeles area, where anyone can buy "skip-the-line" Universal
Studios tickets for $179 each or take a private L.A. sightseeing tour in a "luxurious
SUV" for $399. Loyalty members who buy "Moments" on their credit
card can also earn loyalty points.
Marriott's offering more than 3,000 'Moments' in the New
York City area, and about 1,000 each in Beijing and Paris.
Marriott, whose Moments program includes Marriott Moments,
Marriott Rewards Moments and SPG Moments, will continue to offer about 8,000 members-only,
VIP-type activities that can be purchased with loyalty points. Such activities
include attending a Los Angeles album-listening session with actor Jared Leto
and his band 30 Seconds to Mars; having a question-and-answer session and
backstage tour with country-music star Keith Urban; and taking a "progressive"
dinner tour around New York City with celebrity chef Eric Ripert.
Marriott debuted its Marriott Moments program about a decade
ago, and added Marriott Rewards Moments in 2016. Starwood Hotels and Resorts,
which Marriott acquired in 2016, debuted its SPG Moments program in 2007.