Marriott tops J.D. Power ranking of hotel loyalty programs


Rank and score

1. Marriott Rewards 707
2. IHG Rewards Club 704
3. Delta Privilege 703
4. La Quinta Returns 686
5. Drury Gold Key Club 685
6t. Hilton HHonors 684
6t. Choice Privileges 684
8. Club Carlson 658
9. Fairmont President's Club 657
10. Starwood Preferred Guest  651
11. Omni Hotels Select Guest  648
12. Wyndham Rewards  645
13. Red Roof Inn Redicard  639
14. Hyatt Gold Passport   638
15. Best Western Rewards 635

Marriott International edged out InterContinental Hotels Group and Delta Hotels & Resorts in J.D. Power’s first customer-satisfaction survey for hotel loyalty programs.

Marriott Rewards scored 707 of a possible 1,000 points, followed by IHG Rewards Club’s 704 points and Delta Privilege's 703 points.

La Quinta, Drury, Hilton and Choice Hotels International all have loyalty programs that are above average, while loyalty programs run by Carlson, Fairmont, Starwood, Omni, Wyndham, Red Roof, Hyatt and Best Western came in below average, according to J.D. Power.

J.D. Power polled more than 3,800 people who have joined a hotel loyalty program.

Follow Danny King on Twitter @dktravelweekly.


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