The Premier Hotel, formerly known as the Premier at Millennium Broadway, has reopened in New York's Times Square.
The hotel had been an extension of the Millennium Broadway when it opened in 1998, but the property now stands alone after a repositioning and refurbishment. The hotel remains in the Millennium portfolio.
The 125-room Premier now has a floor exclusively for women. Accessible only with an elevator key card, the floor has seven rooms with yoga mats; plush robes and slippers; a lighted make-up mirror, wash mitts and bath salts in bathrooms; and women's magazines.
The Premier is also creating a room service menu of spa-like offerings and plans to establish partnerships with area spas to provide treatments and services in guest rooms on the women's floor.
Upon arrival, all guests receive complimentary overnight dry cleaning and pressing of one item. Prior to arrival, the hotel sends guests emails from the hotel's concierge asking for any special requests, such as dinner reservations, theater tickets or special in-room amenities.
The lounge on the hotel's mezzanine level serves a buffet breakfast in the morning and complimentary cocktails and crudites in the evening.