New boutique hotel brand to be named Pilot

The Hotel Chateau du Grand-Luce in France's Loire Valley.

Private investor Marcy Holthus announced the launch of a boutique luxury hotel brand called Pilot Hotels.

The brand incorporates her 12-room Washington School House Hotel in Park City, Utah, and the soon-to-launch 16-room Hotel Chteau du Grand-Luce, which is being developed in an 18th century palace in France's Loire Valley.

Holthus describes herself as an accidental hotelier with the development in 2011 of a historical limestone schoolhouse into the Washington School House Hotel.

The Pilot brand, she said, will be based on a design-driven concept.

"The hotels themselves are works of art," she said. "The design team starts with an incredible property saturated in history that transcends centuries. Awe-inspiring spaces for the modern luxury traveler are created, while preserving and restoring authenticity. The restoration is then layered with carefully curated art and furnishings, with splendid finishes, delivering over-the-top, chic, sophisticated interiors."

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