Preferred Hotel Group unifies properties under single brand

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The Mark in New York City is a member of Preferred Hotels & Resorts.
The Mark in New York City is a member of Preferred Hotels & Resorts.

Preferred Hotel Group, a collection of about 650 independent hotels, resorts and luxury residences, is going with one brand: Preferred Hotels & Resorts.

Preferred previously had brands such as Summit and Sterling. It has redesigned its website to reflect the single brand and will let guests search its properties via five “collections”: Legend, LVX, Lifestyle, Connect and Preferred Residences.

Preferred’s collection includes The Mark in New York, Hotel Nikko in San Francisco and Hotel Napoleon in Paris.

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