Preferred Hotel Group, a
collection of about 650 independent hotels, resorts and luxury residences, is going with one brand: Preferred Hotels & Resorts.
had brands such as Summit and Sterling. It has redesigned its website to
reflect the single brand and will let guests search its properties
via five “collections”: Legend, LVX, Lifestyle, Connect and Preferred
Preferred’s collection includes
The Mark in New York, Hotel Nikko in San Francisco and Hotel Napoleon in Paris.