The outlook for the North American hotel industry is looking up for the fourth quarter, according to TravelClick.
Overall bookings for those three months are up 3.8% from this same time last year, and average daily rate (ADR) is up 1%.
"Over the past 60 days, there has been a noticeable increase in advance reservation pace, lasting well into 2018," said TravelClick senior industry analyst John Hach. "This uptick is welcomed news for hoteliers who have endured inconsistency throughout most of 2017."
Fourth-quarter bookings for the business transient segment are up 0.9%, and ADR is up 2.3%. For the group segment, bookings are up 3.6% and ADR is up 2.7%.
The September North American Hospitality Review looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays booked by Sept. 1 for September 2017 to August 2018.Source: Business Travel News