Red Lion more than doubles portfolio with GuestHouse acquisition

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Red Lion Hotels Corp. reached an agreement to acquire the franchise agreements under the control of GuestHouse International, which will more than double the presence of Red Lion-controlled brands.

Red Lion will pay $8.5 million for franchise agreements for the 73 hotels totaling almost 5,200 rooms under the GuestHouse and Settle Inn brands. The agreement also calls for Red Lion to pay as much as an additional $1.5 million for the rights.

Once the agreement is complete, Red Lion will oversee 130 hotels in 30 states. Red Lion plans to keep the GuestHouse and Settle Inn properties under those brands, though will update their reservation systems and branding standards to be consistent with Red Lion’s.

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