Andrew Alexander has been formally named president of the Red Roof Inn chain of hotels.

Alexander has been leading the company through a reorganization since 2009. During that time, the company said Alexander has increased the portfolio of the Red Roof brand and raised customer satisfaction.

In 2010, Red Roof earned the highest customer satisfaction score in the economy segment, based on more than 50,000 TripAdvisor online reviews, according to the Market Metrix Global Satisfaction Index.

"In this new position and in the coming year, the focus of our management team will be three-fold: robust financial performance, growth of the franchise business and a consistent, quality consumer experience," Alexander said in a statement.

"Travelers will see a new Red Roof best-in-class business model in the coming year, illustrating that the company is one brand, with one focus. We will continue to leverage on our core competency as an owner-operator hotel company, as we shift our emphasis to a franchise-centric growth model. As we steer the Red Roof brand back to basics, we plan to expand into new geographies, forge partnerships with other recognizable brands and develop new channels of trade."

Prior to joining Red Roof as senior vice president and general counsel in 2007, Alexander was senior vice president and general counsel of Boykin Lodging Co. for ten years.

Alexander has practiced law for more than 22 years and has more than 18 years of experience in the hospitality industry.

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