Red Roof Inn will work hotel management company Nobile Hoteis to expand the economy hotel brand to Brazil.

The partners plan to open 35 to 40 hotels in the country, newbuilds and conversions, in the next 25 years. The first, a conversion in Brasilia, is slated to open sometime in 2015.

“We know our premium experience at a value price is a combination that will attract new customers in new markets, especially those outside the United States, and we are confident that working with Nobile Hoteis will build the Red Roof brand across one of the most exciting destinations in the world,” said Phil Hugh, Red Roof’s chief development officer.

JDS Travel News JDS Viewpoints JDS Africa/MI