Marriott International has launched its first global advertising campaign for Renaissance Hotels.

The campaign, which has the tagline “Live Life to Discover,” will have print, digital and on-site components, and will be targeted to business travelers.

Marriott will play up Renaissance locations and local activities available to business guests when they are free from work.

Marriott acquired what was originally known as Ramada Renaissance Hotels in 1997. As of late March, there were 154 Renaissance hotels, 80 in the U.S.

Follow Danny King on Twitter @dktravelweekly.

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