Riu Hotels & Resorts has entered New York with the opening of a 647-room hotel in midtown Manhattan.

The Riu Plaza New York Times Square, which was developed by the Mallorca-based hotel company, is located on West 46th Street, about a block west of Times Square proper.

The $310 million newbuild hotel has a modern design and includes two conference rooms that can accommodate 70 and 75 people, respectively.

Riu Hotels & Resorts now has five hotels under its Riu Plaza urban brand, in Berlin; Panama City, Panama; Guadalajara, Mexico; and Miami Beach. The Miami Beach property was a conversion from the Riu Florida Beach.

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