Sandals Resorts International last week introduced Grand Pineapple Beach Resorts as the fourth brand in its portfolio and its first brand targeted at the budget market.
Grand Pineapple's all-inclusive rates will range from 35% to 55% lower than the rates at the 12 Sandals, the four Beaches and the two Royal Plantation Collection properties now operating in five Caribbean destinations, said CEO Adam Stewart.
Two existing all-inclusive resorts will be reflagged with the new moniker on June 1. The 180-room Grand Pineapple Beach Resort on Antigua's northeast coast will become the Grand Pineapple Beach Antigua, and the 65-room Negril Gardens in Jamaica will become the Grand Pineapple Beach Negril.
"This concept has been in the works for two years," Stewart said. "The value-oriented market was the one market we had not tapped into, and it is a growing segment, with interest not only from U.S. travelers but also from Canada and Europe."
The new economy brand will target singles, couples, families and groups. All-inclusive rates will cover accommodations, meals, snacks, unlimited drinks, water sports and entertainment.
Sample Grand Pineapple rates through Dec. 20 start at $470 per room, per night, double, in Antigua and at $250 per night, double, in Jamaica.
Stewart said that guests would book Grand Pineapple for value, "but they will return for the food, the hospitality and the welcome represented by the pineapple symbol, the service and the vacation experience."
No additional Grand Pineapple resorts are planned at this time, though Stewart did not rule out a brand expansion, either at an existing property or as a new build "wherever we find an incredible beach in a great location."
To contact reporter Gay Nagle Myers, send e-mail to [email protected].