On the heels of a $95 million Series B funding round completed
earlier this year, lifestyle brand Selina is expanding to the U.S. with a New
York City hotel.
The Manhattan hotel will be located between the Nolita and Lower
East Side neighborhoods at 138 Bowery. It is scheduled to open this summer.
The seven-floor property will have 90 guestrooms, an outdoor
terrace and a rooftop bar. The hotel also will provide coworking space, a core brand
service. Selina sells desk space by the day, week or month at its properties. The
brand also encourages experiential travel, selling tour packages to guests.
Most Selina hotels offer shared accommodations as well as
private rooms, but the New York hotel will only offer private rooms.
While room rates have yet to be finalized, a Selina
spokesperson said the location will play in the midscale range. On average,
Selina rooms range from $15 per night for a shared accommodation to $300 per
night for private suites.
According to Selina president Yoav Gery, the New York
property will become "a flagship location for the global Selina brand."
The company has two Miami properties already in development.
The millennial-focused brand has grown rapidly since
launching in 2015. Selina has a total of 31 locations across Panama, Costa
Rica, Colombia, Mexico, Guatemala, Nicaragua, Peru, Bolivia, Ecuador and Portugal
and plans to reach 100 locations by 2020. About 15 of those properties are
slated to be in the U.S., with Selina eyeing Los Angeles, Washington, San
Diego, Austin, New Orleans, Nashville and Portland, Ore.
Selina has received a commitment of $150 million in real
estate funding from DD3 Capital Partners to grow its footprint in Mexico, where
the brand currently has five locations.