Accor North America unveiled a new design for Studio 6, a sister brand to Motel 6 that serves the extended-stay market.
“Studio 6 is revamping the budget, extended-stay experience by introducing a modern, simple and functional design while continuing to provide the same special amenities and affordable weekly rates to accommodate travelers staying five nights or more,” Accor said.
Studios have wireless Internet and a high-definition TV with multimedia panel accommodating audiovisual connections for MP3 players, video game systems and laptop computers. Guests can use the flat-screen TV as their computer monitor.
Instead of carpeting, rooms have wood-effect laminate flooring. Pedestal beds are topped with a neutral-colored coverlet and a bed scarf matching the room’s color scheme. Guests can store luggage under the bed.
Bathrooms have black granite countertops, raised sinks and walk-in showers.
In addition to the new features, each Studio 6 room will continue to have a kitchen with microwave, stovetop, coffeemaker, cooking utensils and refrigerator. A settee/banquette is situated in the corner of the living area, providing a table for two.
Design firm Priestman Goode of London designed the prototype to “provide a comfortable, residential feel for extended-stay guests,” Accor said. Priestman Goode also did the Motel 6 redesign.
The first Studio 6 with the new design will be a corporate-owned location in the Dallas/Fort Worth area. Construction will begin in the summer of 2009.
Corporate-owned properties will be retrofitted with elements of the new prototype, said Accor. In the summer of 2010, franchisees can begin using the new design for new construction.