Fashion designer Tommy Hilfiger has agreed to acquire Miami Beach’s Raleigh hotel, with plans to establish a new hospitality brand.
Hilfiger acquired the hotel from a partnership that includes SBE Entertainment, parent of SLS Hotels.
Hilfiger is launching Hilfiger Hospitality, “a hospitality experience centered on fashion, art, music and entertainment,” his company said in a statement.
Hilfiger will play what his company says is “a leading role” in renovating the 105-room Raleigh starting early next year, though the hotel’s name won’t be changed and SBE will continue to manage the hotel.
No purchase price was disclosed for the 74-year-old hotel, which is located on South Beach’s Collins Avenue and was acquired by SBE and David Edelstein in 2012 from Brilla Group for $55 million. SBE and Edelstein renovated the property shortly after acquiring it.
Also, SBE had planned to open Raleigh hotels in other locations. SBE didn’t respond to an inquiry on whether the pending acquisition will change those plans for brand expansion.
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