U.S. hotel revenue could rise almost
7% this year based on forward reservations, as business travel bookings continue to grow, according to hotel technology provider TravelClick.
Reservations for the
next 12 months indicate a 4.2% increase in average daily rate and a 3.3% rise
in reserved occupancy.
Much of the demand increase is
stemming from the business sector. Specifically, committed reservations for
transient business reflect an 8.9% increase in revenue per available room (RevPAR),
while group reservations reflect a 7.8% rise in RevPAR.