Las Vegas' Tropicana hotel will be reflagged in January as the Tropicana Las Vegas -- a DoubleTree by Hilton, marking the first time a Hilton Worldwide-branded hotel will be on the Las Vegas Strip since Hilton spun off what would become Caesars Entertainment in 1998.
Hilton's DoubleTree brand will gain a 1,600-room hotel that sits on 35 acres. The property, which was built in 1957, recently finished a $200 million renovation.
Hilton, which first entered the Strip when it bought Flamingo Hotel in 1970, is looking to benefit from increasing tourism numbers in Las Vegas, the largest U.S. hotel market.
Las Vegas last year boosted its visitor count by 4.3% to 38.9 million, the second most on record, according to the Las Vegas Convention and Visitors Authority. Through August, Las Vegas visits were up 1.8% from a year earlier, to 26.7 million, while hotel occupancy stood at 88.4%.
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