CANNES, France -- Waldorf Astoria Hotels & Resorts has
formed a four-year partnership with luxury car maker Aston Martin Lagonda.
Under the agreement, the luxury hotel brand will offer guests
access to Aston Martin's latest vehicles, "Art of Living" stay-and-drive
packages and VIP access to Aston Martin Racing events such as the 24 Hours of
Le Mans in France and premium automotive events like the Pebble Beach Concours
d'Elegance in California.
Dino Michael, global head of Waldorf Astoria Hotels &
Resorts announced the partnership during a media breakfast at the International
Luxury Travel Market.
Lagonda was a natural choice for a partnership of this magnitude," he
said. "At Waldorf Astoria, experience and service are at the core of
everything we do, and this partnership offers a rare opportunity for our guests
to live unforgettable at our properties around the globe."