Wyndham Worldwide will post user-generated reviews from TripAdvisor on its brands' websites, becoming the largest hotel company to integrate TripAdvisor reviews.
TripAdvisor reviews have been added to the Wyndham Rewards loyalty-program website and will be added to websites for 11 Wyndham-family brands later this year.
Wyndham’s brands range from its upscale eponymous badge to budget brands such as Howard Johnson, Super 8 and Travelodge.
Wyndham, the third-largest U.S. hotel company by sales behind Marriott International and Starwood Hotels & Resorts, is the largest hotel company to integrate TripAdvisor content into its websites.
Starwood late last year began giving registered guests the option of posting their own reviews onto websites operated by Starwood-managed hotels.
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