BookingBuddy courts small biz

The BookingBuddy Deals Network's website notes that advertisers with at least a $10,000 campaign budget should give them a call. But it also launched a self-service portal last week so bed-and-breakfasts, small hotels and tour operators can also get in on some of the action.

The advertising portal, https://network.bookingbuddy.com, opened a new channel for vacation providers, enabling them to get started on their campaigns for as little as a $50 deposit, said David Krauter, vice president of product for Smarter Travel Media.

The deal-oriented ads could appear across the BookingBuddy Deals Network, which Krauter said has some 23 million unique visitors. The network includes Trip-Advisor, SmarterTravel, BookingBuddy, CruiseCritic and VirtualTourist.

Larger players get their own account managers and get help identifying deals that will work, which is a lot of two-way communication, Krauter said.

The portal, however, provides the infrastructure for small advertisers to manage their own campaigns and budgets.

"The bed-and-breakfast in Peoria has a different focus than major advertisers," Krauter said.

With cost-per-click rates as low as 35 cents, small advertisers might choose to place their ads on pages that match their locations and target a particular set of travelers, the company said.

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